The main aim of the project is to introduce ICT into the management of contracting advertising spaces, reducing processing time thanks to the direct access to the availability of offers.

Specific objectives:

• To concentrate the offer of advertising spaces of local media in the marketplace, implementing a system of booking and/or digital contracting.
• To place at the disposition of the demand tools that will facilitate media planning for advertising agencies.
• To introduce advertising agencies and the media to using ICT.
• To introduce the technological application to SMEs from the communications sector.
• To establish future lines of activity to integrate this platform with other platforms from other regions and to improve in the future the planning of advertising spaces in alternative media to that of the powerful mass media

This Project has been conceived by the IBIT Foundation with the interest of the Asociación Prensa Forana de las Illes Balears and the support of the Balearic Ministry of Commerce, Industry and Energy of the Balearic Government under the responsibility of the Plan de Consolidación y Competitividad of the PYME.