MEDIAD is a B2B (Business to Business) web application that has as its aim the common pooling of the offer and demand of advertising spaces in the media, offering spaces on the part of the media and planning and booking insertions through the advertising agencies or advertisers.

The media are able to publish their technical characteristics, advertising spaces and rates, gaining more visibility in the advertising market.

The advertising agencies and advertisers can consult and plan their advertising campaigns as well as book any spaces that may interest them, easily and saving time.

MEDIAD notifies the media of the bookings made by agencies and advertisers.

MEDIAD is a pilot project developed by the IBIT Foundation and co-financed by the Ministry of Commerce, Industry and Energy of the Balearic Government with aid from the Programa PROFIT of the Ministry of Industry, Tourism and Commerce and the Plan Avanza.